Our search engine optimization experts from Toronto help you become more visible on the internet. The strategies we implement for you focus on creating your online presence by getting you high-authority citations and keywords, optimizing your Google My Business listing, and leveraging your business’s presence in local Google search rankings.
SEO stands for search engine optimization. It’s the process of improving your web page in order to rank higher in search engine results pages (SERPs).
The SERPs are the list of results that appear when you search for something on Google, Bing, or another search engine. If you want to get more traffic from search engines, you need to make sure your website ranks highly in these SERPs.
This requires an SEO strategy that includes keyword research, title tags and meta descriptions, content creation, link building (internal and external), social media marketing, and more!
Keyword research involves analyzing the number of people who are using certain keywords to search for things online and then tailoring your content and site structure to meet those needs.
Finally, don’t forget about link building: getting other websites to link back to yours can help increase its ranking in SERPs. This works because search engines like Google look at how many links point toward each website as an indicator of their authority and popularity
An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.
The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:
Technical SEO issues – Do you have a mobile-friendly site? Are your URLs optimized for search engines? Do you have duplicate content?
Website structure issues – Is your site easy to navigate? Does it load quickly? Are there unnecessary redirects?
On-page SEO issues – Are the titles and meta descriptions optimized for search engines? Does each page have a unique title and description tag? Are there enough keyword variations used in the body copy? Do keywords appear naturally in the content (i.e., not stuffed)? Are there any 404 errors or broken links on the site? Do pages contain any broken links or 404 errors?
Potential off-site problems – What are your competitors doing well that you might be missing out on? What are they doing poorly that you could learn from them (and avoid)? What keywords are they ranking for that you aren’t currently targeting? How can their websites be improved with some small
SEO is important for your digital marketing because it’s the first step in getting your business online and making sure you can be found.
The technical foundation isn’t the end of the road for SEO success – you also need to pay attention to what your competition is doing, keep an eye on new search engine best practices, and maintain local SEO best practices if your business depends on customers visiting a physical address.
After all, your website is the “hub” of your online brand – so it’s important to have regular checkups to ensure everything is in order. It’s also important to note that your website is a living digital property; it’s typically not stagnant for long periods of time.
In any given year, content will be added or removed from your site. For this reason, audits should occur on a regular basis—we recommend one per year so that your teams can fix critical issues as they arise.
How much does SEO cost? That depends on the position you want to achieve and the speed at which you want to make progress. We’ll break down some of the most important factors that go into determining your budget, so you can decide whether SEO is right for your business.
In short, it comes down to a matter of positioning – how does your website compare to competitors? Your existing position and how fast you want to make progress are the top variables for determining a budget for SEO.
How far behind is your website from its competitors? If you’re starting from scratch, it’s going to cost more than if you already have an established presence online.
How quickly do you want to move forward? Are we talking about months or years? The speed at which your site can be updated will also play a role in how much SEO costs.
How much money do you have available for investment in this project? If this is an important goal for your business, then putting money behind it should be worth it—but if not, then maybe there are better ways to spend those dollars!